From humble beginnings on a farm in Carlisle, Alan. J. Lawes rapidly ascended to become a titan of the Good Boy industry, amassing a vast balance sheet of chin strokes and bottom scratches.

His calm and friendly demeanour, coupled with his natural good looks, belie a vigorous work ethic and a deep passion for ensuring all dogs he meets are enthusiastically played with and gently beslobbered.

Appointed VGB (Very Good Boy) in 2020 by one of Queen Elizabeth’s corgis, he currently spends most of his time at leisure, or marking his collection of local lamp posts.

He is pleased that this venture by his subordinates is successful and looks forward to seeing the annual reports.